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How To Win Playbook Series

Strategies for Sports Organisations and Brands to Win in the Digital Age
How To Win On

Facebook

In an industry first, multi-award winning agency and official Facebook Marketing Partner, WePlay has launched its playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’.

This comprehensive guide provides world-class tactics, tools, and techniques for sports organisations who are looking to achieve increased marketing returns by excelling on Facebook, Messenger, and Instagram, and take their digital performance to the next level.

Topics covered in the playbook include:

  • Understanding Your Audience: learn how to segment your target audience so to maximise the reach of your campaign
  • Building And Implementing Your Strategy: how to successfully construct and implement a strategy that will drive revenue & results
  • Turning Data Into Dollars: how to turn an engaged audience into a converting one, by having a data-driven commercial strategy
  • Moment Marketing: how messaging, timing, and audience segmentation are crucial to the success of your campaign
How To Win On

Facebook

In an industry first, multi-award winning agency and official Facebook Marketing Partner, WePlay has launched its playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’.

This comprehensive guide provides world-class tactics, tools, and techniques for sports organisations who are looking to achieve increased marketing returns by excelling on Facebook, Messenger, and Instagram, and take their digital performance to the next level.

Topics covered in the playbook include:

  • Understanding Your Audience: learn how to segment your target audience so to maximise the reach of your campaign
  • Building And Implementing Your Strategy: how to successfully construct and implement a strategy that will drive revenue & results
  • Turning Data Into Dollars: how to turn an engaged audience into a converting one, by having a data-driven commercial strategy
  • Moment Marketing: how messaging, timing, and audience segmentation are crucial to the success of your campaign
How to win on

With the video streaming market set to be worth $129bn within the next four years and with digital media rights growing at a faster rate than any other area of sports business, the opportunity within the realm of OTT is significant.

This Playbook combines WePlay’s experience and expertise in working with the world’s leading OTT companies in the sports industry, and serves up a clear and powerful performance-driven strategy guide that will help sports organisations and broadcasters to engage with the modern sports fan and achieve unparalleled results.

Topics covered in this Playbook include:

  • Intelligence: how to build the foundation for your performance-driven OTT strategy
  • Creative: how to develop an audience-led creative strategy utilising great creative and engaging copy
  • Performance: how to execute your performance-driven strategy audience by sending the right message to the right audience at the right time
  • Churn & Retention: how to successfully combat churn and boost retention
How to win on

With the video streaming market set to be worth $129bn within the next four years and with digital media rights growing at a faster rate than any other area of sports business, the opportunity within the realm of OTT is significant.

This Playbook combines WePlay’s experience and expertise in working with the world’s leading OTT companies in the sports industry, and serves up a clear and powerful performance-driven strategy guide that will help sports organisations and broadcasters to engage with the modern sports fan and achieve unparalleled results.

Topics covered in this Playbook include:

  • Intelligence: how to build the foundation for your performance-driven OTT strategy
  • Creative: how to develop an audience-led creative strategy utilising great creative and engaging copy
  • Performance: how to execute your performance-driven strategy audience by sending the right message to the right audience at the right time
  • Churn & Retention: how to successfully combat churn and boost retention

View and download from our 'How To Win' sports marketing playbook series. Volume 1 – How To Win on Facebook and Volume 2 – How To Win on OTT available now.

Play to Win

Fifty percent of Americans play video games, spending approximately seven hours a week glued to some type of screen, according to the Electronic Software Association. While that level of play gets blamed for everything from violence to obesity to illiteracy, gamers can bring some desirable qualities to the workforce if companies know how to exploit […]

Fifty percent of Americans play video games, spending approximately seven hours a week glued to some type of screen, according to the Electronic Software Association. While that level of play gets blamed for everything from violence to obesity to illiteracy, gamers can bring some desirable qualities to the workforce if companies know how to exploit […]

Fifty percent of Americans play video games, spending approximately seven hours a week glued to some type of screen, according to the Electronic Software Association. While that level of play gets blamed for everything from violence to obesity to illiteracy, gamers can bring some desirable qualities to the workforce if companies know how to exploit them, says Henry Jenkins, director of comparative media studies at MIT (and cofounder of the gaming and learning research initiative, The Education Arcade).

How do gamers approach work differently?

For one thing, they become very good at making rapid decisions based on limited information. Online games make constant demands on your attention; there are multiple problems emerging at the same time, and players get very good at making reasonable predictions and charting actions based on information as it comes in. They can then quickly reroute themselves and change their priorities as new problems arise, which is the style of decision making emerging in the contemporary workplace.

Does constant gaming hurt players’ social skills?

Actually, it does the opposite. Collaborative play is quickly becoming dominant in this medium. Most people who play alone are just rehearsing the skills they need to participate in group activities. Users of multiplayer or alternative-reality games learn to work with other people over distance, to share knowledge, to resolve disputes quickly, and to stay on task. Any large company needs collaboration and coordination among people in multiple locations who bring different skills and knowledge to bear on a problem.

How might a game teach that?

There’s a problem in the game I Love Bees that presents players with a bunch of numbers. The group has to figure out that they’re GPS location numbers and that those numbers attach to pay phones in all 50 states. The players then have to figure out how to get someone in every state to the right pay phone at the right time to pick up the phone to hear a question. After that, they have one or two minutes to find the answers, which appear on 50 Web pages. People who have never met have been pulled together ad hoc just to solve this problem. They have to network their contacts to figure out who in Idaho might be able to get to this pay phone in time. Those are the kinds of skills you need in a collaborative environment.

Should firms develop and deploy games internally?

Some corporations are already developing games specific to their industries or businesses for training and orientation. Games can also be a very powerful part of knowledge management. Corporations often give employees manuals but no real sense of how that information can be used. The challenge is to take knowledge that is lying inert in a book or a manual and make it compelling by turning it into a role, or an activity, or a goal that a player can achieve.

How about for recruitment and hiring?

You could certainly use games to identify people with the skills you need: problem solving, information research, resource management, team building. But games could have an even more radical impact on the hiring process. We think of hiring in individual terms—finding the best person for the job. But if collaborative games are used in hiring, you can start thinking: “How do I hire the best team? How do I hire a group of people who already play well together and have experience combining their skills in ways that are useful for my company?”

If gaming skills become important in the workplace, does that disenfranchise women?

The current market for games is something like 40% female, but women don’t play games for nearly as many hours as men, don’t play the range of games, and don’t play games for extended periods of their lives. The flip side is that gaming is a space where women can compete aggressively with men without regard to physical differences. As the gaming gap closes, there may be benefits for women in terms of preparing them for competition in the workplace, and there may be advantages for men in learning to collaborate with diverse groups. The challenge is to design games that appeal equally to both sexes.

Fifty percent of Americans play video games, spending approximately seven hours a week glued to some type of screen, according to the Electronic Software Association. While that level of play gets blamed for everything from violence to obesity to illiteracy, gamers can bring some desirable qualities to the workforce if companies know how to exploit […]