spin to win wheels

Spin the Wheel

Create excitement within your audience by asking them to spin the wheel for their chance to win prizes and discounts. Obtain contact info of potential customers, or convert the visitors to your web shop into leads. Customize the app with your brand logo and corporate colors, and set up the prizes without any need for programming and with many options to adapt the app to your promotion idea.

Obtain your users data details giving prizes!

Table of contents
  • Main features
  • Prices and limits
  • Complete features
  • Combine it with
  • Resources and help
  • FAQs

See more Spin the Wheel examples

Create a digital prize wheel to give away coupons, gifts, and incentives among your brand’s audience. This interactive game allows showing a prize wheel on your online shop, website, blog or specific URL, in full-screen mode or as a pop-up window. The players press the button to participate and try their luck. The options of lucky prize wheel spin around and the wheel stops by one of the segments, showing immediately if the player has won anything. It’s quick and intuitive to set up this app; indicate the prizes you want to give in the wheel and how many of each, customize the game with your logo or brand identity, add the fields to the entry form you need to ask the participants for the data required and decide how to disseminate the game.

Main Features

Create the prizes easily

The first thing you need to do, is to create the prizes and from there, the prize wheel will be created automatically when you enable it. You only need to enter the name, a short description and the number of units of each prize. The prizes can also be alphanumeric codes and you can create a pdf that the participants can download to get their coupon to redeem.

Customize the game with your brand

Pick the color for each of the prizes in the wheel. You can also upload a background image to highlight the brand image as well as show the brand logo in the middle of the wheel and on other pages of the promotion. Use the Design section to adapt the promotion to the corporate colors and design, or enter your own CSS code to achieve an even more exclusive design.

Select how many segments the wheel should have

Not all the prize units can be displayed on the wheel. The system will distribute the prizes proportionally for you but you can adjust the number of segments that you want to show in the wheel.

Optional ‘No prize’ segment

Depending on the promotion, maybe not all participants get a prize. If that’s your case, you can enable ‘No prize’ segments and choose the proportion of them.

Dependiendo de la promoción, quizá te interesará que no todo el mundo obtenga premio. Si es así, podrás activar la división “Sin premio” y elegir en qué proporción quieres que se presente.

Sound and visual effects

When the wheel spins, the movements are accompanied by sound and visual effects to make the experience more real, and when the wheel stops, there’s a fail sound or applause according to the outcome.

Customize the entry form

Customize the entry form to ask for the necessary information. You can export all the data to a CSV/Excel sheet, through Zapier, API or Webhooks.

Start now

Sign up now and access the control panel where you can create and set up your prize wheel, see all the options and preview what it will look like when published.

Versions Pricing


$125 100 € per month of duration for one single promotion

  • Recommended for promotions with up to 10,000 entries.
  • Easypromos branding visible.
  • Customize default template with your own wording and images.
  • Full customization of the entry form to include any field.
  • Content moderation system with real-time notifications.
  • Automated email platform to contact participants and winners.
  • Multiple presentation formats for the photo gallery.
  • Collect entries from Twitter or Instagram.
  • Integration with Dropbox and Mailchimp.
  • Access to advanced statistics.

White Label

$299 250 € per month of duration for one single promotion

Premium version, plus:

  • Recommended for promotions with unlimited entries.
  • No visible Easypromos branding.
  • Add your own branding to the promotion app.
  • Multiple languages within one promotion app.
  • Use your own domain name.
  • Developers: Use your own CSS styles, HTML and Javascript code.
  • Developers: Access to the API and Webhooks for real-time exporting of entries.
  • Recommended for large brands and agencies.
  • Premium Support.

Spin the Wheel Combine it with.

Distribute Coupon Codes

Create one or more coupons as prizes in the wheel.

Entry Form Giveaway

A part from the direct prizes, you can also create other prizes to be given by random draw among all the registered participants. That way you make sure that everyone wants to sign up.

Complete features

  • Responsive design, mobile-device compatible
  • Simple and intuitive control panel
  • Embed in any website with Widgets
  • Install on a tab on your Facebook page
  • Unique promotion URL to disseminate on all channels
  • Collaborating system to manage the promotion More info
  • Full design customization
  • Full registration-field customization
  • Participant login management and multi-participation More info
  • Restrict promotion by country and age More info
  • Export data and advanced statistics
  • Multiple giveaway among participants More info
  • Automatized sending of emails More info
  • Customize default platform labels and translations More info
  • Multi-language support More info
  • Automatic and random selection of winners and alternates
  • Issuance of a certificate of validity
  • Broadcast Mode – get a video of the moment winners are selected More info
  • Features for easy sharing on social networks
  • Opt-in newsletter subscription
  • Automatic synchronization with email lists
  • Additional entries for recruited users
  • Daily, weekly and monthly giveaways
  • Synch with MailChimp lists in real-time

Contact us via live chat – we’re ready to help with any doubt or question.

Resources and help


Step by step guide to how to create a Spin the wheel promotion with the Easypromos platform

Online demo

Do you want to try the user experience? See it in this demo.

Frequently asked questions

Yes, you can add your brand logo in the center of the wheel, choose the colors of each segment, customize the frame of the wheel, and upload you own background image. These options allow you to design a prize wheel completely customized with the style of your brand.

You can add as many segments as you wish. But we recommend that you don’t put more than 20 to ensure a better user experience.

The probability of winning a prize in the wheel is the same as the number of segments in the wheel. Example: If a prize has 2 segments in a wheel with 10 segments, the probability of winning this prize is 2 to 10 (20%). Furthermore, you can add a condition to the prizes so that they won’t be assigned until a certain date has passed.

When you create the prizes in the wheel, you can define the number of units available. If all units have been given already, the prize will still appear on the wheel, but it will never stop there.

For the users to be able to spin the wheel, you can require that they first fill in a registration form. Another requirement could be that the users need to validate their email address before getting to spin the wheel. You can also ask the users to enter a valid code to be able to play. For every valid code, you get a spin of the wheel.

Of course! You can set up the number of spins each user gets. You can, for example, choose to give just one spin or even several spins per day. You can also make it a condition that the users enter a valid code to be able to spin the wheel. This option is interesting if you only want to let users who’ve made a purchase spin the wheel.

Yes, you have the widget feature available which includes the code of the Spin the Wheel promotion to add it to a website. You can embed the prize wheel on a page or show it as a pop-up. This way, the users can play directly on your website.

Yes, the Spin the Wheel app includes an email platform which allows you to automate the sending of the prizes to the winners. This option is useful when you’re giving away digital prizes like discount coupons or a promotional codes. The users spin the wheel and receive a coupon in PDF format directly in their email inbox.

Yes, you can click on this link to see a real example of an online prize wheel. It’s a demo so you can participate and spin the wheel.

You can create your first Spin the Wheel promotion from 100€ per month. If you want to create several games or promotions, you can purchase a monthly plan for unlimited use from 149€/month.

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Use a spin the wheel application to create a digital prize wheel to offer entertainment and convert your website, blog, or e-commer visitors into leads. You can also use the app at events and in stores to obtain the clients’ email addresses as a promotion at the point of sale.

How to Create a “Spin to Win” Optin to Easily Boost Engagement

Are you looking for a spin-to-win app to add a gamified popup to your eCommerce store?

Spin to win wheels can be an excellent way to engage your customers. Whether you’re trying to reduce shopping cart abandonment, capture new leads, or improve user experience (UX), spin to win wheels add excitement to your popups.

But how can you quickly and easily build such a dynamic popup, especially if you don’t know how to code?

Today, we’re going to show you step-by-step how to create a gamified spin to win wheel popup for your eCommerce site.

First, though, let’s get clear on what a spin to win wheel is and why it’s such a valuable tool for you as an online merchant.

What Is a Spin to Win Wheel Popup?

A spin to win wheel popup is a specific type of optin campaign that shows users a spin wheel game. When users enter their contact information (like phone number or email address), they can spin a wheel to win a prize.

You’ve likely seen these before. They look something like this:

Each section of the wheel has a different prize that users can win. Adding this type of dynamic feature to your website or optin campaigns is known as “gamification,” and it’s an excellent way to engage with customers and grow your list.

And now you might be wondering, “Great, but does gamification actually work?”

Check out some of the success stories other companies have seen by adding gamification to their marketing strategy:

  • After using points and badges to gamify their website, Verizon Wireless boosted browsing time by 30% among half their users.
  • Gamification helped Volkswagen China’s crowdsourcing project go viral. As a result, they garnered over 33 million hits and nearly 120,000 ideas submitted.
  • Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600% with gamified content.

You can have similar success by adding a spin to win wheel that captures your audience’s attention, rewards them with a fun prize, and captures their email address–all at the same time!

But how do you create a spin to win wheel popup for your website if you don’t have skills, knowledge, or time to build one from scratch?

That’s where OptinMonster comes into play:

OptinMonster is the world’s #1 lead generation software on the market. It’s also the most efficient spin to win app you can use for eCommerce stores.

That’s because we have a gamified spin to win wheel popup campaign that can be set up in a matter of minutes. Here’s the spin to win popup we created for this tutorial:

This took us less than 5 minutes to configure. Plus, it can be embedded with any website.

As you’ll see, with just a few modifications, you can personalize a spin to wheel popup campaign for your online store with custom prizes without writing a single line of code.

Ready to see how? Let’s dive into the tutorial.

Step 1: Select Your Campaign Type and Template

Once you’ve created your account, you’ll be in your OptinMonster dashboard. In the upper right-hand corner, click Create New Campaign:

Now you’ll need to select your campaign type. For this tutorial, we’ll go with Gamified:

This will automatically give you a popup with a spin to win wheel. All you’ll need to do is modify the text, add custom prizes, and set you spin wheel rules.

But first, you’ll need to select your campaign’s color. We have 3 templates you can choose from for your spin the wheel popup including blue, green, and red:

You can choose whichever template would fit best with your website. Then you’ll just need to name your campaign, assign it to your website, and click Start Building:

Now you’re ready to customize your gamified popup.

Step 2: Modify Your Spin to Win Wheel Campaign

Making changes to your spin the wheel popup is just as easy as modifying any other OptinMonster campaign.

We don’t have time to get into all the customization options in this post. Frankly, there are too many options to cover here.

But there are a few things you’ll need to know for today’s purposes. Let’s begin with changing the text.

Using our inline editor, you can click on the text you want to change and modify it directly in the OptinMonster editor:

This makes it easy to personalize your campaign and communicate more effectively with your target audience.

Then you’ll want to customize the spin wheel options. For that, click on the spin wheel in your editor. You can edit your spin wheel colors in the left-hand side menu:

But how do you change the prizes? That part’s just as easy. Click on Edit Wheel Sections:

A new window will popup allowing you to change the prize options and the coupon code:

You’ll notice that you have several options you can modify:

  • Can Win: This lets you make options that can’t be won which is useful if you have a product that recently went out of stock and you need to replace it. You can also turn off options like “spin again” or “no luck this time” to make sure all your participants win a prize.
  • WinChance: This shows the odds of your customer winning that specific prize based on how many options are available to win.
  • Label: This is the name of the prize that will be on your spin wheel.
  • Coupon Code: This is the coupon code that the user will receive when they win a specific prize.

With these options, you can create custom prizes for your visitors to win:

This allows you to create the perfect gamified popup for your website or special event. Here’s the spin wheel popup we built for today’s tutorial:

Again, this only took us a few minutes to configure and launch.

Once you’ve created the perfect gamified popup for your site, you’ll need to set up a few display rules. That will ensure that you show this campaign to the right portion of your audience.

Step 3: Set Your Display Rules

At the top of your editor menu, click Display Rules:

OptinMonster has tons of display rules that you can use to show your campaign to the right people at the right time in their customer journey.

We split up the display rules into two categories:

  • Targets
  • Triggers

Targets rely on the user’s characteristics or profile to determine whether or not your campaign should appear. This could be things like where the user is searching from, what device they’re using, or what content they’re looking at.

Triggers, on the other hand, rely on the user’s behavior to determine whether or not your campaign should appear. That would be things like whether they’re trying to actively leave the page (Exit-Intent® Technology), what links they click (MonsterLinks™), or how they’ve interacted with your site in the past.

For today, we’re going to create an exit-intent trigger. This means that our spin to win wheel popup will only appear as users are trying to leave your site.

This is an incredibly effective trigger for engaging abandoning visitors. In fact, an exit-intent popup is how Crossrope grew its email list by 900%.

In your display rules menu, click on the first default rule (time on page). This will pull up your display rule options:

Find and click Exit Intent®+ in the menu options:

Next, you’ll need to determine which device you want your exit-intent popup to appear on. You can choose between:

  • Desktop only
  • Mobile only
  • Both

And after that, you’ll want to select your Exit-Intent® Sensitivity level:

You should know that the sensitivity level you choose, however, will have a direct impact on how your campaign appears on mobile devices.

Low and Medium sensitivity create a scroll up trigger, whereas High sensitivity creates a back button trigger.

To learn more about how exit-intent popups work with mobile, check out this helpful resource: How to Create Mobile Exit-Intent Popups That Convert.

You can add, change, or remove any display rules you want. For today, we’ll leave the second default rule (campaign will appear on any page) alone. But you can customize this to make your spin wheel popup campaign appear on:

  • Any page
  • The homepage
  • Pages that are NOT the homepage
  • Specific URLs

This level of customization ensures that you’re showing your gamified popup to the right segment of your audience and at the right time of their customer journey.

Once you’ve set the best display rules for your site’s campaign and goals, it’s time to integrate the popup with your email service provider.

Step 4: Integrate With Your Email Service Provider

At the top of your editor menu, click Integrations:

One of the most common reasons for creating a spin wheel popup is to grow your email list. That way, you can monetize your site or products through email marketing best practices.

OptinMonster integrates natively with over 30 of the most popular email service providers (ESPs) on the market. This allows you to automate your lead generation flow, so you can seamlessly add new leads from your popup to your ESP.

In the left-hand side menu, click + Add New Integration:

Then you can select your ESP from the drop-down list:

Don’t see your ESP on the list? No worries. OptinMonster can integrate with any ESP on the market. Just check out this helpful resource on how to connect OptinMonster with any email service provider.

Here’s the really cool part, though: now you can send information like the “coupon wheel” code directly to your ESP using OptinMonster’s updated webooks integration.

In the past, our webhooks allowed you to send your new lead’s name, email address, and phone number to your ESP or other marketing apps.

But now, you can send other information to correspond with your new lead. This comes in handy as you automate your lead generation strategy with your email marketing platforms because it allows the coupon code to be automatically available for use in your emails to customers.

For more information, check out this resource on OptinMonster’s webhooks.

Once you’ve integrated your spin wheel campaign with your ESP, you’re ready to embed your campaign and launch!

Step 5: Embed and Launch Your Campaign

At the top of your editor menu, click Publish:

Then save your campaign and flip the toggle switch to Live to activate the campaign:

If you haven’t connected OptinMonster to your website yet, you’ll need to do so. The good news is that you can easily embed OptinMonster campaigns onto any website.

However, the exact steps to do so will depend on which platform you used to create your site. Here are a few helpful tutorials that explain how to connect OptinMonster with some of the most popular platforms:

And that’s it! We hope you found this article helpful. If so, you may want to check out the following posts:

Those two posts will have all the information you need to take your gamification marketing to the next level and generate more sales from your email list.

Want an easy way to increase engagement & reduce cart abandonment? Here's how to create a coupon wheel campaign ("Spin to Win" campaign) to make it happen!