Record Powerball® Jackpot Drives Powercode™ Entries and LotteryHUB™ Downloads
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Shoutz ® LotteryHUB and Powercode enjoy 3-day record-breaking use by lottery players
Austin, TX (PRWEB) January 12, 2016
With the Powerball jackpot now totaling an historic $1.3 billion, players are increasingly seeking to continue their engagement with the Powerball brand through playing Powercode and downloading Shoutz’s award winning LotteryHUB mobile app.
Launched in October 2015, Powercode players who enter the correct Powerball number (the red ball number drawn in each Powerball drawing) during the promotion, will be eligible to play an instant win game for a chance to win gift cards from national retailers. Players are also automatically entered into sweepstakes for a chance to win a series of grand prizes.
During this past weekend (Jan. 8 -10), players flocked to Powercode and enjoyed over 1.2 million instant win game plays. For the three-day period, Powercode sustained an average of 300 game plays per minute per day.
Additionally, LotteryHUB, which debuted in May 2013, was installed by 200,000 avid lottery players and generated just under 1.0 million user sessions. LotteryHUB has twice been named the Best Mobile App by the American Gaming Association (AGA) and won AGA Awards in the Best Direct Digital Marketing and Best Mobile Marketing categories. LotteryHUB is an official app of both Powerball and Mega Millions®, and has become the lottery player’s “go-to” source for winning numbers, information and lottery-related news.
“Lottery products like Powercode and LotteryHUB keep lottery customers coming back, which will help the lotteries selling Powerball continue to generate revenue for the good causes they support across the country,” said Shoutz CEO, Jim Mueller.
About Shoutz
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize
their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. With offices in Austin, Texas and Leawood, Kansas, Shoutz is a member of the World Lottery Association. For more information visit http://www.shoutz.com.
About Powercode
Shoutz, Inc. and the Multi-State Lottery Association (“MUSL”) have joined to offer Powerball® players the opportunity to play Powercode for chances to win a variety of exciting prizes from well-known national sponsors. Powercode is a web and mobile-based promotional campaign designed to increase engagement with players by rewarding loyalty through digital gameplay. Players can win prizes through online sweepstakes and instant-win games. Powerball players access the Powercode promotion through Powerball.com, Lotteryhub.com and Shoutz’s LotteryHUB mobile app, an official Powerball app. Each platform includes a link to Powercode’s dedicated HTML web page, which uses Shoutz’s proprietary customer engagement and loyalty rewards software. Players must be 18 or older to win. No purchase required to participate; promotion may not be available in some jurisdictions.
About LotteryHUB
LotteryHUB is an official mobile application of Powerball® and Mega Millions®. It offers a convenient, engaging and rewarding mobile experience for lottery players and includes video and news content, jackpot and drawing information, and a loyalty rewards program. Players can also use the app to save their tickets, either by entering numbers manually or scanning tickets with a smartphone camera. LotteryHUB has twice been named the Best Mobile App by the American Gaming Association (AGA) and has won AGA Awards in the Best Direct Digital Marketing and Best Mobile Marketing categories.
LotteryHUB is available to download for free on the Apple iTunes and Google Play app stores.
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The World-Wide Lottery Guide is brought to you with the compliments of
| Multi-State Lottery Association | |
| Address: | 1200 35th St., Ste. 701 West Des Moines, IA 50266-1908 U.S. |
| Internet: | http://www.musl.com |
| E-mail Address: | [email protected] |
| Phone: | 515-221-9600 |
| Fax: | 515-221-9605 |
| Population: | approx: 60 million |
| President: | Rebecca Paul – Hargrove |
| Year Lottery Founded: | 1988 |
| Sales FY 1997: Sales FY 1998: |
N/A N/A |
| Number of Employees: | Nine (9) |
| Games Offered: | Powerball – Hot Lotto® – Wild Card – 2 by 2® and Ca$hola (progressive jackpot for VLT) |
| Beneficiaries: | All profits are retained by the member state lotteries and are used to fund projects approved by the state legislatures. |
| Members: | Arizona Lottery, California Lottery, Colorado Lottery, Connecticut Lottery Corporation, D.C. Lottery & CGCB, Delaware State Lottery, Hoosier Lottery, Idaho Lottery, Iowa Lottery, Kansas Lottery, Kentucky Lottery Corporation, Louisiana Lottery Corporation, Maine Lottery, Minnesota State Lottery, Missouri Lottery, Montana Lottery, Nebraska Lottery, New Hampshire Lottery Commission, New Mexico Lottery Authority, North Dakota Lottery, Oregon Lottery, Pennsylvania Lottery, Rhode Island Lottery, South Carolina Education Lottery, South Dakota Lottery, Tennessee Education Lottery, Vermont Lottery, U.S. Virgin Islands Lottery, Wisconsin Lottery, West Virginia Lottery. |
The Multi-State Lottery Association (MUSL) is a non-profit, government-benefit association owned and operated by its member lotteries. Each MUSL member offers one or more of the games administered by MUSL. All profits are retained by the individual lotteries and are used to fund projects approved by the legislature authorizing each lottery.
Powerball powercode.htm Want to know more than the headlines The World-Wide Lottery Guide is brought to you with the compliments of Multi-State Lottery Association Address: ]]> | |||||||||||||||||||||||||||||||||||||||