Categories
BLOG

lucky 21 dallas

Lucky 21 designed by Blok

Lucky 21 is a film production company, located in the US city of Dallas, who bring a “contagious energy and tireless drive” to the industry and have a production team and director roster that includes the talents of Jeff Bednarz, The Chartrands, and Tom Ryan, some of whom have worked for big brands such as TGI Fridays, AIG and Home Depot. Lucky 21 recently commissioned design studio Blok to develop a new visual identity solution, which included type, pattern, material and language choices, that would help the company to establish a strong brand personality and better position them to move into and take on the competitive Los Angeles market.

Through a strategic mining session Blok revealed a “wonderfully spirited brand character that was full of humour and fiercely passionate” and built a solution to reflect this by balancing an ‘off-kilter’ personality — delivered through emotive language choices such as ‘Possessed’, ‘Maniacal’, ‘Voracious’ and ‘Fixated’ in print and on-line — with the contemporary boldness of uppercase sans-serif type, simple geometric forms and the contrasting, restrained and brightness of a spot colour palette. This contrast of form and colour, informed by the name and its casino connotations, allow the brand’s distinctive tone of voice, risk taking attitude and energy to be delivered with an unusual and distinctive directness.

More brand identity work by Blok:

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.

Recent Posts

  • LogoArchive: A Graphic Design Laboratory
  • LogoArchive – Akogare 憧れ by Hugh Miller
  • The Geology of the Billboard
  • OMA NY Monograph by Studio Lin
  • Shy Bird by Perky Bros

Archives

  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011

Categories

  • Architecture and The Built Environment
  • Art and Design
  • BP&O Collections
  • BP&O Publications
  • Business, Banking, Law and Finance
  • Cafes, Bars and Restaurants
  • Education
  • Environment
  • Fashion
  • Film
  • Fitness, Health and Beauty
  • Fonts in Use
  • Food and Drink
  • Graphic Design History
  • Graphic Design Reviews
  • Hands On
  • Home and Garden
  • Interior Design
  • Leisure and Tourism
  • Logo Reviews
  • Material & Print Specs
  • Music
  • Packaging Reviews
  • Photography
  • Property
  • Publishing
  • Retail
  • Science and Research
  • Self-Initiated
  • Sport
  • Studio Showcase
  • Technology
  • Television and Radio
  • Texts
  • The Best of BP&O
  • Theatre
  • Top Five
  • Uncategorized

Richard is a London-based freelance designer and writer working within the field of identity design. He’s written for Brand New, Design Week and The Dieline, has had features on Creative Review, It’s Nice That and Dezeen and also runs LogoArchive.

Logo, print and stationery designed by Blok for Dallas and LA film production company Lucky 21. Opinion by Richard Baird

Lucky 21 dallas

Lucky 21 is a Dallas based film production company, ready to take on the highly competitive LA market. They wanted to herald the move with a new identity, created by Blok, a design studio specializing in brand identities.

A strategic mining session revealed a wonderfully spirited brand character – full of humour and fiercely passionate. The identity balances this off-kilter intensity with a contemporary boldness while allowing the brand’s playful voice to shine. Blok also specializes in experiences, packaging, exhibit design, installations and editorial design.

Lucky 21 dallas Lucky 21 is a Dallas based film production company, ready to take on the highly competitive LA market. They wanted to herald the move with a new identity, created by Blok, a ]]>