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How to Play Blackout Bingo with Your Content Marketing

Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

If you want to be efficient with your content marketing you need to stop trying to reinvent the wheel and instead simply create more versions of the wheels you already own.

I’ve written before about this concept of “atomizing your content” and taking a big idea and deconstructing it into a series of micro-executions. But today I want to present this concept in a different way:

For maximum reach and impact, play Blackout Bingo with each of your overriding content marketing concepts.

What is Blackout Bingo?

For those of you raised on video games who perhaps have not had exposure to the endless, plodding pleasures of live bingo, the variant known as “Blackout Bingo” dictates that you must cover every spot on your card to win (instead of the customary vertical, horizontal, or diagonal line).

I want you to play the same game with your content marketing.

I want you to win at Blackout Bingo.

Content marketing success isn’t about more ideas, it’s about more executions of an idea.

How to Win at Content Marketing Blackout Bingo

Here’s how it works:

Step 1: Figure out what you major content marketing theme or concept is. This is your bingo “card”.

Step 2: Consult the handy chart of potential content executions I have created for you. I left a few columns open so you can add your own if you have something specialized you might want to tackle like direct mail, or skywriting, or singing telegrams. These are your bingo “numbers”.

Step 3: For each of your major concepts, find a way to repackage/reimagine/reconstruct them to cover as many “spots” as possible. How can you communicate the theme with photos? With short video? With a live stream? With an infographic? With an ebook?

Step 4: Declare victory. A regulation bingo card includes 25 spots. I would love to recommend that you create 25 different executions for each content theme, but that might be a bit over the top, even for advanced practitioners. But if you can play and cover a 3×3 card (that’s one big idea, and 8 executions of it) let’s agree to consider that a Blackout Bingo success.

Download your Blackout Bingo card

click over to Slideshare to download:

Important note: To do this successfully you MUST devise the big picture ideas/themes first, and then think about execution opportunities. If you find yourself saying things like “what we need is an infographic that….” you are doing it backwards.

Instead, you should say things like “An area where we can really help inform our prospective customers is….” and THEN (and only then) should you start considering the ways you can execute on that promise, on the way to Blackout Bingo.

To maximized the efficiency and effectiveness of your content marketing, don't reinvent the wheel. Use this free download to play content marketing Blackout Bingo.

Blackout Bingo Review – Make Money Playing Bingo for Free

I’ll admit it: I’m not a gamer. I’m also very wary of games and apps that say I’m going to make real money playing them.

But when asked to give Blackout Bingo a try on my iPhone, I gave it a try to see if it really can provide a way to earn a few bucks while playing a fun game. The answer: it was fun and it did!

  • What is Blackout Bingo?
  • Real cash winnings
  • How does Blackout Bingo work?

What is Blackout Bingo?

Blackout Bingo, formerly called Blackout Blitz, is a brand-new Bingo-style game developed by Big Run Studios Inc. and powered by the Skillz platform family that promises cash prizes for playing Bingo on your Android, iPhone or iPad. The app allows you to play the game for free to win real money playing against other opponents.

Real cash winnings

While Blackout Bingo is like many app games where your winnings can result in bonus cash that is used to advance in your games, it also offers real cash games. Many players begin slowly, playing for fun with the bonus cash and after improving their skills give the real competitions a chance.

Reviews suggests earning real cash can take a little investment but results can hit hundreds earned through play over time.

“I have started playing for real money though and at first I felt like I was just barely breaking even but I started spending a little more money to play in events and to play in the brackets and I’ve won a few hundred already and have a check coming in the mail for my winnings I cashed out.”¹ – User pangea916

Although not the typical result, Skillz gamers have actually won serious dough, including one lucky egamer who took home $46,000 in 2014².

How does Blackout Bingo work?

Once you download the free app, you will pick a name and an avatar. Then you are given a practice game and matched to an opponent matching your skillset.

While playing the game, every time you hit three Bingo matches you will earn a Daub. These are boosts that can be used to select a square anywhere on the board to help you reach Bingo faster. You will have 2 minutes to play the game with a clock counting down and can get multiple Bingos during your play.

During my practice round, I used three Daubs and reached four Bingos. I earned points for all of the correct number matches, having four Bingos, and my speed. I reached second place. I earned z tokens for my play.

Now to move on and play a real match would require 1z to compete in a 2z prize, meaning if I would win, I’d double my tokens (I won). Every time you win, you can move up a level.

Points for the play are awarded for:

  • Correct Daubs
  • Speed bonus
  • Bingos
  • Multi-Bingos
  • X2 bonuses

You can also receive a penalty, which I got when I missed a Daub.

There are daily rewards for playing that earn you extra z tokens or Ticketz. Whether you win or lose you earn Ticketz, which can be redeemed for bonus cash or prizes.

Just by signing up and playing a practice game and a real game, I earned 2 Ticketz. Ticketz work in tiers:

  • Bronze earns 1x Ticketz with 0 Ticketz monthly requirement
  • Silver earns 2x Ticketz with 250 Ticketz monthly requirement
  • Gold earns 3x Ticketz with 50,000 Ticketz monthly requirement
  • Platinum earns 4x Ticketz with 150,000 Ticketz monthly requirement
  • Diamond earns 5x Ticketz with 400,000 Ticketz monthly requirement
  • Black earns 6x Ticketz with 800,000 Ticketz monthly requirement

You need to play a lot to reach those top tiers but as with many app games, Blackout Bingo can be addicting and the more you play the more you improve your Bingo skills. The more Ticketz you earn, the easier it is to double, triple and eventually earn 6x the Ticketz for play.

Blackout Bingo takes your Bingo game from one card per competition to multiple cards, which means it is faster to earn Ticketz and z tokens for playing.

Blackout Bingo is a free app. Play the game for free to win real money through points earned against other opponents.