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Florida Lottery Scored Big at NASCAR Season Opener

One might expect that on Saturday, Feb. 19 and Sunday, Feb. 20, bets were being placed on who would win the 58 th annual Daytona 500. However, it wasn’t the on-track competition that encouraged event attendees to play the odds.

It was the Florida Lottery that captured the attention of thousands over the course of two days.

After a successful partnership at Homestead-Miami Speedway for the 2015 NASCAR season finale, JHE Production was enlisted again by the Florida Lottery to build its experiential activation at the 2016 NASCAR season opener.

Florida Lottery used the same JHE design as Homestead, which started with a hand-drawn sketch that was utilized by creative services to transform the vision into a sophisticated illustration.

That illustration came to life in an activation zone that was approximately 65 feet wide by 20 feet deep and included a covered stage. The two areas adjacent to the stage supported the Florida Lottery’s ticket sales efforts. Weekend efforts totaled more than $250,000 in tickets sold.

To engage fans in the midway, two comedians performed shows on the hour every hour. The duo incorporated trivia games, corn hole, fan interaction on stage and giving away t-shirts, hats and of course lottery tickets.

The Florida Lottery also secured driver autograph and question-and-answer sessions including Chris Buescher, David Gilliland, Ty Dillon, Landon Cassill, Austin Dillon, John Wes Townley and Ben Kennedy.

Look for JHE Production and the Florida Lottery to team up again for the Coke Zero 400 at Daytona International Speedway and Ford Championship Weekend at Homestead-Miami Speedway.

One might expect that on Saturday, Feb. 19 and Sunday, Feb. 20, bets were being placed on who would win the 58th annual Daytona 500. However, it wasn’t the on-track competition that encouraged event attendees to play the odds.

Danica Patrick, Florida Lottery team up for two races

New sponsor leads to new scheme — and color — on the No. 10 Chevrolet

Danica Patrick‘s No. 10 GoDaddy Chevrolet added a splash of orange to its green-dominant look for the 2014 season. For at least two races, it will take on a pink hue as well.

Stewart-Haas Racing announced Friday that the Florida Lottery will join GoDaddy as a co-primary sponsor for Patrick for the July 5 Coke Zero 400 at Daytona International Speedway and the season-ending race Nov. 16 at Homestead-Miami Speedway.

For those two races, Florida Lottery will have a contest for fans in which the winners can meet Patrick, hang out with her pit crew and sit on the team’s pit box throughout the race. A grand-prize winner will receive Danica’s race-worn fire suit.

See SHR’s tweet below with the new scheme.

— Stewart-Haas Racing (@StewartHaasRcng) June 26, 2014

New sponsor leads to new scheme — and color — on the No. 10 Chevrolet RELATED: Buy Danica Patrick diecast cars | Play NASCAR Fantasy Live | Sign up for RaceView today Danica Patrick ‘s No. 10 GoDaddy Chevrolet added a splash of orange to its green-dominant look for the 2014 season. For at least two races, it will take on a pink hue as well. Stewart-Haas Racing announced Friday that the Florida Lottery will join GoDaddy as a co-primary sponsor for Patrick for the July 5 Coke Zero 400 at Daytona International Speedway and the season-ending race Nov. 16 at Homestead-Miami Speedway . For those two races, Florida Lottery will have a contest for fans in which the winners can meet Patrick, hang out with her pit crew and sit on the team’s pit box throughout the race. A grand-prize winner will receive Danica’s race-worn fire suit. See SHR’s tweet below with the new scheme. NEWS: @FloridaLottery joins @Danica Patrick at Daytona & Homestead. Release: https://t.co/wghwKsVp0z #NASCAR pic.twitter.com/rAxFfINbHS — Stewart-Haas Racing (@StewartHaasRcng) June 26, 2014 MORE: th>h5>pmargin-bottom:0px!important;font-size:12px!important;line-height:14px!important jQuery(document).ready(function()jQuery(‘h5>a>p’).each(function()var spanText=jQuery(this).html();console.log(spanText);if(spanText==”)jQuery(this).parent().hide(););); READ: Latest NASCAR news WATCH: Latest NASCAR video PLAY: NASCAR Fantasy Live FOLLOW LIVE: Get RaceView