California Lottery invites you to “Triple the feeling with Triple Jackpot Scratchers from the California Lottery” in its latest commercial, promoting the Triple Jackpot Scratchers.
The 60-second spot, created based on the fact that each Triple Jackpot Scratchers ticket has three top jackpot prizes, instead of one like all other Scratchers tickets, is titled “Triple the Feeling” and opens with a young man getting out of a convenience store. A Triple Jackpot Scratchers ticket in his hand, he pulls out a coin to start scratching and, as he goes down the sidewalk, he multiplies into three versions of himself. On his way, he offers a flower to a woman, holds the door open for an old man, and throws a frisbee to his dog. Moreover, the three versions show off synced dance moves (choreographed by Fatima Robinson, who worked with artists including Prince, Rihanna, Pharell, and Black Eyed Peas), spreading joy all around. The soundtrack music is “13” by rising artist Allan Rayman (who received a Juno Award nomination for Breakthrough Artist of the Year at the Juno Awards of 2018), from his second album, “Roadhouse 01”.
A 30-second version of the commercial, which was created by LA-based David&Goliath and directed by Bruce St. Clair, aired during the Oscars. The campaign also includes OOH, digital, experiential and radio, which illustrate in fun and surprising ways the idea of “Tripling the Feeling”.
Triple Jackpot Scratchers ($20) offers a chance to win top prizes of $1,000,000, $2,000,000, or $5,000,000. The Triple Jackpot series includes $2, $5, and $10 Scratchers, with multiple top prizes at all 3 levels and a host of other prizes.
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Commercial Song California Lottery invites you to “Triple the feeling with Triple Jackpot Scratchers from the California Lottery” in its latest commercial, promoting the Triple Jackpot
California Lottery encourages people to create holiday connections this season and “Give the Gift of Scratchers”.
Titled “The Gift is in the Giving,” the 30-second spot features a young woman living in an apartment building, who’s trying to interact with her neighbors, but is treated with indifference as no one seems interested to stop for a chat or even say hello. Seeing that all of her attempts of starting a conversation are thwarted, she comes up with the idea of slipping a little gift under her neighbors’ doors. Thus, she prepares white envelopes with the number of the apartment that serves as addressee and the number of her apartment as sender. The content is revealed only afterwards, when some of her neighbors are featured opening the unexpected Christmas present, consisting in a scratcher called Holiday Sparkle, which gives players the chance to win up to $1,000,000.
The commercial, scored by the 2015 song “Signals” by Icelandic singer/songwriter Júnrus Meyvant (aka Júníus Meyvant), from his debut album, “Floating Harmonies,” ends with the woman joining the other residents to a rooftop holiday party and with the voiceover saying “The Gift is in the Giving. Give the Gift of Scratchers”.
Holiday Sparkle ($10) is just one of the newest games from California Lottery’s holiday range, which also includes The Perfect Gift, priced at $1, which gives players the chance to win up to $500, Winner Wonderland, priced at $3, which gives players the chance to win up to $30,000, Silver Riches, priced at $5, which gives players the chance to win up to $250,000, and Jackpot Fortune, priced at $20, which gives players the chance to win up to $5,000,000.
California Lottery is not the only one encouraging people to give the gift of scratchers. Minnesota Lottery does the same in its holiday ad, urging viewers to “give the gift of excitement this season – scratch games from the Minnesota Lottery”.
Commercial Song California Lottery encourages people to create holiday connections this season and “Give the Gift of Scratchers”. Titled “The Gift is in the Giving,” the 30-second spot